| Any new business venture will only succeed if potential
customers are aware of its existence. To this end Harrison's Packaging
over the years have also marketed their main site, by emblazoning
their vans with eye catching designs, updating their stationery,
carrying out mail shots and have received several favourable reviews
in regional and national newspapers.
Since the launch of the first e-commerce site Site4 and Harrison's
have worked together to further promote and improve the site as
well as improve IT systems in the marketing function. Using readily
available technologies, marketing processes were streamlined, allowing
staff to concentrate on opening and developing a new division -
Enviro Polythene Products. EPP now trades alongside the original
operation, with virtually no additional overheads.
Following the success of the original site, utilising e-commerce
for EPP was one of Harrison's first priorities, and Site4 set about
developing the new site, concentrating on environmental polythene
products for waste disposal - www.envirobag.co.uk.
Harrison's Packaging continue to invest in their long-term future
with advice and assistance from Site4, linking their various offices
with a private computer network. Today, as a result they have a
modern computer system and streamlined back office business processes
to meet the changing demands of their business and are well placed
for further expansion into new markets. |
